Erfolgsbedingungen Der Kommunikation Im Direct-Marketing

Name: Erfolgsbedingungen Der Kommunikation Im Direct-Marketing
Brand: Gabler Verlag
SKU: 9783409351621
Price: 3508.00 INR
Availability: InStock

by Heinz Dallmer

Gabler Verlag · 1979 · Paperback

A German-language study of the conditions that make communication succeed in direct marketing, where a message speaks to individual target people rather than to a mass audience.

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About this book

This German-language book examines what makes communication succeed in direct marketing, as its title indicates.

The publisher notes that mass-media advertising has been studied at length, whereas direct communication, in which a company addresses target persons one by one, has been examined more recently and is now seen as a core part of marketing.

Readers in marketing and business communication will find it relevant.

Bibliographic details: published by Gabler Verlag, with the ISBN-13 9783409351621.