Absatzwege -- Konzeptionen Und Modelle

Name: Absatzwege -- Konzeptionen Und Modelle: Konzeption u. Modelle
Brand: Gabler Verlag
SKU: 9783409367318
Price: 3508.00 INR
Availability: InStock

Konzeption u. Modelle

by Rainer-Michael Maas

Gabler Verlag · 1980

A German-language Gabler study of distribution channels and the distribution mix, treating them as perceptual constructs that can be measured in several ways.

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About this book

Absatzwege -- Konzeptionen Und Modelle is a German-language book on distribution channels, known in the field as the distribution mix. It treats the central concepts as perceptual constructs, which can be operationalised in more than one way.

Rainer-Michael Maas analyses those different ways of measuring the constructs. The book aims to fill a gap in distribution theory, where a large number of studies address single questions but few take the overall concepts seriously.

Published by Gabler Verlag. ISBN-13: 9783409367318.