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Cover of Markenführung Von Innen Nach Außen

Markenführung Von Innen Nach Außen

zur Rolle der internen Kommunikation als Werttreiber für Marken

by Monika Hubbard

Vs Verlag Fur Sozialwissenschaften · 2004

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About this book

It belongs to the Organisationskommunikation series.

Its main subjects are Brand name products, Communication in organizations, Branding (Marketing) and Advertising.

Book details

ISBN-13
9783531143354
ISBN-10
3531143352
Author
Monika Hubbard
Publisher
Vs Verlag Fur Sozialwissenschaften
Published
2004
Series
Organisationskommunikation
Edition
1. Aufl.
Language
English
Condition
New
Subject
Communication in organizations

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