Informationstechnik Für Den Privaten Haushalt
Lutz M. Kolbe
₹3,508
Customer Knowledge Management
Kundenwissen Erfolgreich Einsetzen
by Lutz M. Kolbe, Hubert Österle, Walter Brenner
₹3,873
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From the publisher
Das St. Galler Modell f�r Customer Knowledge Management kombiniert Customer Relation und Knowledge Management in einer Rahmenarchitektur kundenzentrierter Prozesse. Diese integrierte Sicht erm�glicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb, Service und in internen Leistungsbeziehungen. Die Fallstudien dokumentieren die realisierbaren Potentiale aus Management- und IT-Sicht.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783540005414
- ISBN-10
- 3540005412
- Authors
- Lutz M. Kolbe, Hubert Österle, Walter Brenner
- Publisher
- Springer
- Condition
- New
- Subject
- Management
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