Marketing Library and Information Services

Name: Marketing Library and Information Services: International Perspectives
Brand: K.G. Saur Verlag
SKU: 9783598117534
Price: 4940.00 INR
Availability: InStock

International Perspectives

by Ifla, Dinesh K. Gupta, Christie Koontz

K.G. Saur Verlag

₹4,940

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From the publisher

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic.

Description supplied by the publisher.