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A New Paradigm for Improving Customer Relations in Libraries and Information Services: Satellite Meeting Sao Paulo, Brazil, Augu
by Sueli Mara Soares Pinto Ferreira, Réjean Savard
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For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004.
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