Marketing Intelligent Systems Using Soft Computing

Name: Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications
Brand: Springer
SKU: 9783642156052
Price: 4792.00 INR
Availability: InStock

Managerial and Research Applications

by Jorge Casillas, Francisco J. Martínez López

Springer

₹4,792

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From the publisher

Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I'll refer to as Marketing Intelligence, it sounded quite intriguing.

Description supplied by the publisher.