Mass Customization

Name: Mass Customization: An Exploration of European Characteristics
Brand: Springer
SKU: 9783642183898
Price: 5415.00 INR
Availability: InStock

An Exploration of European Characteristics

by Paolo Coletti, Thomas Aichner

Springer

₹5,415

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From the publisher

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets.

Description supplied by the publisher.