
Partial Least Squares Structural Equation Modeling Pls-sem Using R
Marko Sarstedt, G. Tomas M. Hult, Joseph F. Hair, Christian M. Ringle, Nicholas P. Danks
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The Process, Data, and Methods Using IBM SPSS Statistics
by Marko Sarstedt, Erik Mooi
Springer Nature · 2014 · Hardcover
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics is written by Marko Sarstedt & Erik Mooi.
Topics covered include Marketing, Industrial management, Statistics and Economics.