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Cover of A Concise Guide to Market Research

A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

by Marko Sarstedt, Erik Mooi

Springer Nature · 2014 · Hardcover

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About this book

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics is written by Marko Sarstedt & Erik Mooi.

Topics covered include Marketing, Industrial management, Statistics and Economics.

Book details

ISBN-13
9783642539640
ISBN-10
3642539645
Authors
Marko Sarstedt, Erik Mooi
Publisher
Springer Nature
Published
2014
Edition
2
Binding
Hardcover
Pages
319
Language
English
Condition
New
Subject
Textbooks & Study Material