Identity-Based Brand Management

Name: Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling
Brand: Springer Gabler
SKU: 9783658135607
Price: 3455.00 INR
Availability: InStock

Fundamentals―Strategy―Implementation―Controlling

by Christoph Burmann, Tilo Halaszovich, Nicola-Maria Riley, Michael Schade

Springer Gabler · 2017 · Paperback

₹3,455

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About this book

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling by Christoph Burmann, Tilo Halaszovich & others is a 316-page paperback edition published by Springer Gabler in 2017.

The book deals with Product management, Branding (Marketing), Business and Marketing.

Subjects

Book details

ISBN-13: 9783658135607
ISBN-10: 3658135603
Authors: Christoph Burmann, Tilo Halaszovich, Nicola-Maria Riley, Michael Schade
Publisher: Springer Gabler
Published: 2017
Edition: 1st ed. 2017
Binding: Paperback
Pages: 316
Language: English
Condition: New
Subject: Product management