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Cover of Managing Negative Word-of-Mouth on Social Media Platforms

Managing Negative Word-of-Mouth on Social Media Platforms

The Effect of Hotel Management Responses on Observers’ Purchase

by Ines Nee

Springer Gabler · 2016 · Paperback

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About this book

Topics covered include Hotel management, Corporate image and Social media.

Book details

ISBN-13
9783658139971
ISBN-10
3658139978
Author
Ines Nee
Publisher
Springer Gabler
Published
2016
Edition
1st ed. 2016
Binding
Paperback
Language
English
Condition
New
Subject
Social Media & Digital Platforms