Targeting Using Augmented Data in Database Marketing

Name: Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources
Brand: Springer
SKU: 9783658145774
Price: 4928.00 INR
Availability: InStock

Decision Factors for Evaluating External Sources

by Bettina Hüttenrauch

Springer · 2015

₹4,928

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About this book

Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources is written by Bettina Hüttenrauch. This edition from Springer (2015) has 240 pages.

The book deals with Database marketing.