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Measuring Electronic Word-of-Mouth Effectiveness

Developing and Applying the EWOM Trust Scale

by Anne Beaulieu, Jaap De Wilde, Jacquelien M.A. Scherpen

' conflicts with value 'Elsevier Science Publishing Co Inc' of ASIN · 2015

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About this book

Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the EWOM Trust Scale is written by Anne Beaulieu, Jaap De Wilde, Jacquelien M.A. Scherpen. This edition is published by ' conflicts with value 'Elsevier Science Publishing Co Inc' of ASIN (2015).

Book details

ISBN-13
9783658158897
ISBN-10
3658158891
Authors
Anne Beaulieu, Jaap De Wilde, Jacquelien M.A. Scherpen
Publisher
' conflicts with value 'Elsevier Science Publishing Co Inc' of ASIN
Published
2015
Language
English
Condition
New
Subject
Textbooks & Study Material

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