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Cover of Business Relationship Management and Marketing

Business Relationship Management and Marketing

Mastering Business Markets

by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger

Springer Nature · 2014 · Hardcover

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About this book

Business Relationship Management and Marketing: Mastering Business Markets is written by Michael Kleinaltenkamp, Wulff Plinke & others.

The book deals with Industrial marketing and Sales management.

Book details

ISBN-13
9783662438558
ISBN-10
3662438550
Authors
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Publisher
Springer Nature
Published
2014
Edition
Translation
Binding
Hardcover
Pages
338
Language
English
Condition
New
Subject
Business, Finance & Economics