Marketing Und Unternehmensführung

This German-language title looks at the role of the product manager. The post carries responsibility for carrying the whole marketing plan through to success, yet the manager has no disciplinary power over the departments whose work must be coordinated.

The publisher's summary says the role places particular demands on the people who fill it. Clear analytical intelligence and broad interests are among the qualities it names as necessary.

Published by Gabler Verlag, with ISBN-13 9783663007708.