Discrete Choice Experiments in Marketing

Name: Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to
Brand: Physica Verlag
SKU: 9783790810455
Price: 3729.00 INR
Availability: InStock

Use of Priors in Efficient Choice Designs and Their Application to

by Klaus Zwerina

Physica Verlag · 1997 · Paperback

₹3,729

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About this book

Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to is written by Klaus Zwerina.It belongs to the Contributions to management science series.

Topics covered include Choice (Economic theory), Consumers' preferences and Management science.

About the author: Klaus Zwerina (born 1967).