Perspectives on Digital Comics
Jeffrey Sj Kirchoff, Mike P. Cook
₹3,529
Computergestütztes Promotioncontrolling
Konzeption Eines Informationssystems Für Das Controlling Von Konsumgüterpromotions
₹4,409
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From the publisher
Eine bedeutende Ursache für die geringe Profitabilität von Promotions für Konsumgüter liegt in der mangelnden Kooperation des Handels bei Promotions der Hersteller. Zur Reduzierung des Aufwands und zur Verbesserung der Qualität von Promotionentscheidungen entwickelt der Autor eine umfassende Computerunterstützung.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783824463664
- ISBN-10
- 3824463660
- Author
- Dieter Litzinger
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- Subject
- Computers & Internet
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