Was Bewegt Marketing?
Helmut Kuhnle
₹3,508
Marketing Von Inventionen
by Heiko Wahl
₹3,141
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From the publisher
Heiko Wahl analysiert, welche Bedeutung den Inventionen unabhängiger Erfinder zukommt und welche Probleme zwischen Erfindern und Unternehmen bei einem Technologietransfer auftreten. Das Marketing von Inventionen will Abhilfe schaffen.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783824468584
- ISBN-10
- 3824468581
- Author
- Heiko Wahl
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- Subject
- Management
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