Marketing Von Inventionen

Name: Marketing Von Inventionen
Brand: Deutscher Universitatsverlag
SKU: 9783824468584
Price: 3141.00 INR
Availability: InStock

by Heiko Wahl

Deutscher Universitatsverlag · 2012 · Paperback

A German-language study of the value of independent inventors' ideas and of the problems that arise when such inventions move to companies through technology transfer. Suited to readers of innovation and marketing.

₹3,141

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About this book

This German-language book looks at the significance of inventions made by independent inventors. Heiko Wahl analyses how much weight these inventions carry, and what difficulties arise between inventors and companies when technology is transferred.

The book sets out to address those difficulties through the marketing of inventions, which is what its title refers to. The subject sits where the interests of inventors and companies meet.

Written by Heiko Wahl and published by Deutscher Universitatsverlag, with ISBN-13 9783824468584.