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Cover of Marketingcontrolling Im Einzelhandel

Marketingcontrolling Im Einzelhandel

by Karl-Michael Henneking

Deutscher Universitatsverlag

₹5,844

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From the publisher

Der Autor entwickelt ein Me konzept für das Controlling in Einzelhandelsunternehmen, das verhaltensrelevante Einflu grö en der Einkaufsstättenwahl analysiert und mit geeigneten Methoden kontrolliert.

Description supplied by the publisher.

Book details

ISBN-13
9783824468669
ISBN-10
3824468662
Author
Karl-Michael Henneking
Condition
New
Subject
Management

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