International Business in the Middle East
Erdener Kaynak
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Multiple Wettbewerbsreaktionen Im Produktmanagement
by Ralf Wagner
₹4,207
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From the publisher
Ralf Wagner untersucht die Bedingungen multipler Wettbewerbsreaktionen anhand statistischer Tests und entwickelt ein stochastisches Modell des simultanen Einsatzes unterschiedlicher Instrumente im Sinne eines Promotion- oder Marketing-Mix.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783824473311
- ISBN-10
- 3824473313
- Author
- Ralf Wagner
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- Subject
- Management
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