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Cover of Markenimagekonfusion ALS Managementherausforderung

Markenimagekonfusion ALS Managementherausforderung

zum Problem einer gedächtnisbasierten und Point-of-sale-induzierten

by Jan-Philipp Weers, Christoph Burmann

Gabler Verlag · 2007

₹4,759

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About this book

The book is part of the Gabler Edition Wissenschaft : Innovatives Markenmanagement series.

Topics covered include Markenimage, Wahrnehmung and Verbraucher.

Book details

ISBN-13
9783834909497
ISBN-10
3834909491
Authors
Jan-Philipp Weers, Christoph Burmann
Publisher
Gabler Verlag
Published
2007
Series
Gabler Edition Wissenschaft : Innovatives Markenmanagement
Edition
1. Aufl.
Pages
258
Language
English
Condition
New
Subject
Management & Leadership

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