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Cover of Die Erfolgswirkung Globaler Marken

Die Erfolgswirkung Globaler Marken

eine empirische Untersuchung unter Berücksichtigung

by Stefanie Exler, Hans H. Bauer

Gabler Verlag · 2008

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About this book

Die Erfolgswirkung Globaler Marken: eine empirische Untersuchung unter Berücksichtigung by Stefanie Exler & Hans H.

Topics covered include Markenpolitik, Erfolgsfaktor and Internationales Marketing.

Book details

ISBN-13
9783834912435
ISBN-10
3834912433
Authors
Stefanie Exler, Hans H. Bauer
Publisher
Gabler Verlag
Published
2008
Edition
1. Aufl.
Pages
250
Language
English
Condition
New