Management of the Object-Oriented Development Process
Liping Liu
₹4,803
Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld
Konzeption und Anwendung eines Customer-equity-Wettbewerbsmodells
by Alexander Breusch, Christoph Burmann
Gabler Verlag · 2008
₹4,237
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About this book
It belongs to the Gabler Edition Wissenschaft : Innovatives Markenmanagement series.
The book deals with Wertorientiertes Management, Kundenmanagement and Markenpolitik.
Book details
- ISBN-13
- 9783834912954
- ISBN-10
- 3834912956
- Authors
- Alexander Breusch, Christoph Burmann
- Publisher
- Gabler Verlag
- Published
- 2008
- Series
- Gabler Edition Wissenschaft : Innovatives Markenmanagement
- Edition
- 1. Aufl.
- Pages
- 422
- Language
- English
- Condition
- New
- Subject
- Management & Leadership
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