Determinants of the Performance of Strategic Initiatives

Name: Determinants of the Performance of Strategic Initiatives
Brand: Gabler Verlag
SKU: 9783834918406
Price: 5417.00 INR
Availability: InStock

by Wolfgang Kaltenbrunn

Gabler Verlag

₹5,417

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From the publisher

Foreword Since the first studies by Bower and Burgelman in the early 1980's on the phenomenon of strategic initiatives, the use of strategic initiatives in the strategic management of diversified organizations now is omnipresent. Strategic initiatives are seen as efficient answers of management teams for pressing challenges.

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