Exploring the Grand Challenges for Next Generation E-Business
Raj Sharman, H. Raghav Rao, T. S. Raghu
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Handelsmarkenmanagement
Solution Selling in Vertikalen Wertschöpfungsnetzwerken
₹4,361
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From the publisher
Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknüpfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei grö ten Branchen privater Nachfrage nach Konsumgütern vor.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783834918925
- ISBN-10
- 383491892X
- Author
- Johannes B. Berentzen
- Publisher
- Gabler Verlag
- Condition
- New
- Subject
- Management
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