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Markenwert Und Markenwertermittlung

eine systematische Modelluntersuchung und -bewertung

by Günter Bentele, Mark-Steffen Buchele, Jörg Hoepfner

Gabler Verlag · 2009

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About this book

Markenwert Und Markenwertermittlung: eine systematische Modelluntersuchung und -bewertung is written by Günter Bentele, Mark-Steffen Buchele & others. This edition from Gabler Verlag (2009) has 234 pages. It belongs to the Gabler Research series.

The book deals with Markenpolitik, Handelsmarke, Deutschland and Markenwert.

Book details

ISBN-13
9783834919113
ISBN-10
383491911X
Authors
Günter Bentele, Mark-Steffen Buchele, Jörg Hoepfner
Publisher
Gabler Verlag
Published
2009
Series
Gabler Research
Edition
3. Aufl.
Pages
234
Language
English
Condition
New
See all