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Cover of Kommunikationscontrolling in Verbindung Mit Zielgrößen Des Markenwertes

Kommunikationscontrolling in Verbindung Mit Zielgrößen Des Markenwertes

Eine methodische Herangehensweise und Prüfung an einem Fallbeispiel

by Eva Julia Pfefferkorn

Gabler Verlag · 2009 · Paperback

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About this book

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Book details

ISBN-13
9783834919502
ISBN-10
3834919500
Author
Eva Julia Pfefferkorn
Publisher
Gabler Verlag
Published
2009
Binding
Paperback
Language
English
Condition
New