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Cover of The Impact of Culture on Relationship Marketing in International Services

The Impact of Culture on Relationship Marketing in International Services

A Target Group-Specific Analysis in the Context of Banking Services

by Jan Hendrik Schumann

Gabler · 2009 · Paperback

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About this book

The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services is written by Jan Hendrik Schumann.

Book details

ISBN-13
9783834920188
ISBN-10
3834920185
Author
Jan Hendrik Schumann
Publisher
Gabler
Published
2009
Edition
2009 ed.
Binding
Paperback
Language
English
Condition
New
Subject
Business, Finance & Economics

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