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Cover of Die Wirkung Von Glaubwürdigkeit in Der Marketingkommunikation

Die Wirkung Von Glaubwürdigkeit in Der Marketingkommunikation

Eine Analyse Der Kurz- Und Langfristigen Effekte

by Franziska Küster-Rohde, Martin Eisend

Gabler Verlag · 2009

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About this book

The book is part of the Gabler Research : Marketing-Management series.

Its main subjects are Marketing, Glaubwürdigkeit, Kommunikationsstrategie and Wirkungsanalyse.

Book details

ISBN-13
9783834921161
ISBN-10
3834921165
Authors
Franziska Küster-Rohde, Martin Eisend
Publisher
Gabler Verlag
Published
2009
Series
Gabler Research : Marketing-Management
Edition
1. Aufl.
Language
English
Condition
New
Subject
Management & Leadership

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