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Cover of Value Creation of Firm-Established Brand Communities

Value Creation of Firm-Established Brand Communities

by Philipp Wiegandt, Dietmar Harhoff Ph. D.

Gabler Verlag · 2009

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About this book

Published by Gabler Verlag in 2009, Value Creation of Firm-Established Brand Communities by Philipp Wiegandt & Dietmar Harhoff Ph. D. is available as a new copy.

The book deals with Marketing and Economics.

Book details

ISBN-13
9783834921239
ISBN-10
3834921238
Authors
Philipp Wiegandt, Dietmar Harhoff Ph. D.
Publisher
Gabler Verlag
Published
2009
Language
English
Condition
New