
Kleines Handbuch Der Einkaufspraxis
Michael Hermann
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eine verhaltenstheoretische Analyse
by Annett Wolf
Gabler Verlag · 2010
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Premiumhandelsmarken Im Sortiment Des Einzelhandels: eine verhaltenstheoretische Analyse is written by Annett Wolf. This edition is published by Gabler Verlag (2010).
The book deals with Verbraucherverhalten, Markenpolitik, Lebensmitteleinzelhandel and Premium-Marke. Places discussed include Deutschland.
About the author: Annett Wolf (born 1979).