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Cover of Premiumhandelsmarken Im Sortiment Des Einzelhandels

Premiumhandelsmarken Im Sortiment Des Einzelhandels

eine verhaltenstheoretische Analyse

by Annett Wolf

Gabler Verlag · 2010

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About this book

Premiumhandelsmarken Im Sortiment Des Einzelhandels: eine verhaltenstheoretische Analyse is written by Annett Wolf. This edition is published by Gabler Verlag (2010).

The book deals with Verbraucherverhalten, Markenpolitik, Lebensmitteleinzelhandel and Premium-Marke. Places discussed include Deutschland.

About the author: Annett Wolf (born 1979).

Book details

ISBN-13
9783834926760
ISBN-10
3834926760
Author
Annett Wolf
Publisher
Gabler Verlag
Author dates
Annett Wolf (born 1979)
Published
2010
Edition
1. Aufl.
Pages
298
Language
English
Condition
New