
Hotel Pricing in a Social World
Kelly A. McGuire
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Gestaltungsansätze, Determinanten, Wirkungen
by Martin-Matthias Köcher, Günter Silberer
Deutscher Universitatsverlag · 2005
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It belongs to the Gabler Edition Wissenschaft : Interaktives Marketing series.
Topics covered include Electronic Commerce, Bedarfsdeckung and Kundenbindung.