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Cover of Integratives Medienmanagement

Integratives Medienmanagement

Konzepte, Instrumente und publisher value scorecard

by Bernd Eggers, Claus Steinle

Deutscher Universitatsverlag · 2006

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About this book

Published by Deutscher Universitatsverlag in 2006, Integratives Medienmanagement: Konzepte, Instrumente und publisher value scorecard by Bernd Eggers & Claus Steinle runs to 391 pages.

Its main subjects are Integriertes Management, Deutschland, Medienwirtschaft and Medienökonomik.

Book details

ISBN-13
9783835005020
ISBN-10
3835005022
Authors
Bernd Eggers, Claus Steinle
Published
2006
Edition
1. Aufl.
Pages
391
Language
English
Condition
New
Subject
Management

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