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Cover of Market-Share Analysis

Market-Share Analysis

Evaluating Competitive Marketing Effectiveness

by Lee G. Cooper Masao Nakanishi

Springer Netherlands · 1988

₹2,777

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About this book

Published by Springer Netherlands in 1988, Market-Share Analysis: Evaluating Competitive Marketing Effectiveness by Lee G. Cooper Masao Nakanishi runs to 300 pages.

Book details

ISBN-13
9789401077095
ISBN-10
9401077096
Author
Lee G. Cooper Masao Nakanishi
Published
1988
Pages
300
Language
English
Condition
New
See all