
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Fabio Babiloni, Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel
₹7,748
Author

Fabio Babiloni, Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel
₹7,748