Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Name: Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing: 3
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
SKU: 9783642380631
Price: 7748.00 INR
Availability: InStock

by Fabio Babiloni, Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel

Springer-Verlag Berlin and Heidelberg GmbH & Co. K · 2013

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About this book

K in 2013.

Its main subjects are Marketing.

Book details

ISBN-13: 9783642380631
ISBN-10: 3642380638
Authors: Fabio Babiloni, Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published: 2013
Edition: 2013 ed.
Pages: 136
Language: English
Condition: New
Subject: Business, Finance & Economics