Crossing the Chasm

Name: Crossing the Chasm
Brand: HarperBusiness
SKU: 9780060517120
Price: 1818.00 INR
Availability: InStock

by Geoffrey A. Moore

HarperBusiness

₹1,818

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From the publisher

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Description supplied by the publisher.