Crossing the Chasm
Geoffrey A. Moore
₹1,818
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
by Al Ramadan
₹1,954
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From the publisher
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780062407610
- ISBN-10
- 0062407619
- Author
- Al Ramadan
- Publisher
- HarperBusiness
- Condition
- New
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