Crossing the Chasm

Name: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Brand: HarperBusiness
SKU: 9780060517120
Price: 1818.00 INR
Availability: InStock

Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

HarperBusiness · 2002 · Paperback

₹1,818

Free delivery. Nothing extra to pay at checkout.

Delivery in 3–5 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns.
Express shipping. Same-day dispatch (Monday to Saturday), delivered all over India in 3–5 days.

Offer

Use code GIG9 at checkout and pay ₹1,654 for this book (save ₹164).

9% off every book, up to ₹500 off per order.

About this book

Published by HarperBusiness in 2002, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A.It first appeared in 1991.

Topics covered include Marketing, Selling, High technology and High technology industries.

About the author: Geoffrey A. Moore (born 1946).