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Kidfluence
The Marketer's Guide to Understanding and Reaching Generation Y --
by Beth Thompson, Anne Sutherland
McGraw-Hill Education · 2003 · Hardcover
₹3,614
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About this book
Kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y -- by Beth Thompson & Anne Sutherland is a 256-page hardcover edition published by McGraw-Hill Education in 2003.
The book deals with Social conditions, Attitudes, Children and Child consumers.
Book details
- ISBN-13
- 9780071416221
- ISBN-10
- 0071416226
- Authors
- Beth Thompson, Anne Sutherland
- Publisher
- McGraw-Hill Education
- Published
- 2003
- Edition
- 1 edition
- Binding
- Hardcover
- Pages
- 256
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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