Globalization and Its Managerial Implications
C. P. Rao
₹3,206
Marketing and Multicultural Diversity
by C. P. Rao
Ashgate Publishing Limited · 2006 · Hardcover
₹3,632
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About this book
Marketing and Multicultural Diversity is written by C. P. Rao. This hardcover edition from Ashgate Publishing Limited (2006) has 278 pages. The book is part of the New perspectives in marketing series.
The book deals with Social aspects, Marketing, Consumer behavior and Market segmentation.
Book details
- ISBN-13
- 9780754643265
- ISBN-10
- 0754643263
- Author
- C. P. Rao
- Publisher
- Ashgate Publishing Limited
- Published
- 2006
- Series
- New perspectives in marketing
- Binding
- Hardcover
- Pages
- 278
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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