The Authority of the Consumer
Nicholas Abercrombie, Russell Whiteley Keat
₹4,474
Understanding the Consumer
SAGE Publications Ltd · 2003 · Hardcover
₹10,891
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About this book
Understanding the Consumer by Isabelle Szmigin is a 202-page hardcover edition published by SAGE Publications Ltd in 2003.
Topics covered include Consumer behavior, Market research, Business & Economics and Advertising & Promotion.
Book details
- ISBN-13
- 9780761947004
- ISBN-10
- 0761947000
- Author
- Isabelle Szmigin
- Publisher
- SAGE Publications Ltd
- Published
- 2003
- Edition
- First Edition
- Binding
- Hardcover
- Pages
- 202
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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