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Cracking the Code

Leveraging Consumer Psychology to Drive Profitability

by Steven S. Posavac

M E Sharpe Inc · 2011

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About this book

Published by M E Sharpe Inc in 2011, Cracking the Code: Leveraging Consumer Psychology to Drive Profitability by Steven S. Posavac runs to 331 pages.

Its main subjects are Marketing, Consumer behavior and Management.

About the author: Steven S. Posavac (born 1969).

Book details

ISBN-13
9780765629647
ISBN-10
076562964X
Author
Steven S. Posavac
Publisher
M E Sharpe Inc
Author dates
Steven S. Posavac (born 1969)
Published
2011
Edition
1
Pages
331
Language
English
Condition
New
Subject
Consumer behavior

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