The Marketing Matrix

Name: The Marketing Matrix: How the Corporation Gets its Power - and How Can Reclaim it
Brand: Routledge
SKU: 9780415678612
Price: 12867.00 INR
Availability: InStock

How the Corporation Gets its Power - and How Can Reclaim it

by Gerard Hastings

Routledge · 2012

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About this book

The Marketing Matrix: How the Corporation Gets its Power - and How Can Reclaim it is written by Gerard Hastings. This edition is published by Routledge (2012).

Topics covered include Marketing, Consumer behavior, Consumption (Economics) and Manipulative behavior. Places discussed include United States.