Sports Marketing and the Psychology of Marketing Communication
Lynn R. Kahle, Chris Riley
₹7,673
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Routledge · 2010
₹9,407
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About this book
Published by Routledge in 2010, Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn R.
Its main subjects are Marketing, Consumer behavior, Communication in marketing and Special events.
Book details
- ISBN-13
- 9780415873574
- ISBN-10
- 0415873576
- Author
- Lynn R. Kahle
- Publisher
- Routledge
- Published
- 2010
- Edition
- Standard Edition
- Pages
- 348
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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