Consumer Behavior Knowledge for Effective Sports and Event Marketing
Lynn R. Kahle
₹9,407
Sports Marketing and the Psychology of Marketing Communication
by Lynn R. Kahle, Chris Riley
Psychology Pr · 2005 · Paperback
₹7,673
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About this book
Sports Marketing and the Psychology of Marketing Communication is written by Lynn R. Kahle & Chris Riley.
Its main subjects are Communication in marketing, Sports, Marketing and Psychological aspects.
Book details
- ISBN-13
- 9780805857900
- ISBN-10
- 0805857907
- Authors
- Lynn R. Kahle, Chris Riley
- Publisher
- Psychology Pr
- Published
- 2005
- Edition
- 1
- Binding
- Paperback
- Language
- English
- Condition
- New
- Subject
- Marketing & Sales
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