Brand Management
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
₹3,475
Brand Management
Research, Theory and Practice
by Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
Routledge · 2009 · Paperback
₹3,353
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About this book
Brand Management: Research, Theory and Practice is written by Tilde Heding, Charlotte F. Knudtzen & others. This paperback edition from Routledge (2009) has 267 pages.
Its main subjects are Brand name products, Branding (Marketing), Management and Marketing.
Book details
- ISBN-13
- 9780415443272
- ISBN-10
- 041544327X
- Authors
- Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
- Publisher
- Routledge
- Published
- 2009
- Edition
- 1
- Binding
- Paperback
- Pages
- 267
- Language
- English
- Condition
- New
- Subject
- Sales & marketing
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