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Cover of Cyberbranding

Cyberbranding

Brand Building in the Digital Economy

by Deirdre K. Breakenridge

Financial Times/ Prentice Hall · 2001 · Hardcover

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About this book

Cyberbranding: Brand Building in the Digital Economy is written by Deirdre K. Breakenridge.

Topics covered include Business, Professional, Technology and Electronic commerce.

Book details

ISBN-13
9780130897107
ISBN-10
0130897108
Author
Deirdre K. Breakenridge
Publisher
Financial Times/ Prentice Hall
Published
2001
Edition
1st edition
Binding
Hardcover
Pages
368
Language
English
Condition
New
Subject
Marketing & Sales