Strategic Customer Planning
Alan Melkman
₹2,935
Strategic Customer Planning
How to Develop and Implement a Strategic Account Plan
by Alan Melkman
Thorogood · 2001
₹3,840
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About this book
Published by Thorogood in 2001, Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan by Alan Melkman runs to 250 pages.
Its main subjects are Selling, Sales management, Customer services and Sales & Selling.
Book details
- ISBN-13
- 9781854182555
- ISBN-10
- 1854182552
- Author
- Alan Melkman
- Publisher
- Thorogood
- Published
- 2001
- Edition
- Spiral edition
- Pages
- 250
- Language
- English
- Condition
- New
- Subject
- Sales & marketing
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